About Sam
Sam Saggers is an accomplished property investment professional, business leader and one of Australia’s most recognised property investment educators. As the co-founder of Positive Real Estate, he has helped build one of Australia’s leading property investment education and advisory businesses, supporting thousands of investors to acquire and manage high-performing property portfolios through disciplined, research-driven strategies.
With more than three decades immersed in residential real estate, development and investment, Sam has developed a reputation for combining deep market knowledge with practical investment strategy. His expertise spans acquisition, portfolio construction, project development and long-term wealth creation, always with a focus on helping investors make better decisions rather than simply follow the market.
As Director of Projects at McGrath Knight Frank Projects, Sam works closely with developers, institutional partners and advisory teams to identify, structure and deliver residential developments that meet genuine market demand while creating lasting value for both investors and owner-occupiers.
Yet what truly sets Sam apart isn’t what he tells people to buy—it’s how he teaches them to think.
While most investors spend their time trying to predict the market, Sam believes the real advantage comes from understanding it. His philosophy has always been simple: don’t follow the market—learn to outthink it. He won’t tell you what to buy. He’ll teach you how to think, so you can make better decisions in any market. That’s the difference between gambling on property and building genuine wealth through it.
Since 2003, Sam has listed more than $4.5 billion of residential real estate across more than 2,500 developments throughout Australia. Behind every one of those transactions sits the same conviction: build on what endures. Hype fades. Markets move. Opinions are cheap. Property, structure and tangible value endure.
Sam has been studying, buying and analysing property since 1993—long before property investment became fashionable. Today, he serves as Professor of Real Estate at Positive Real Estate, is a Master of Business, published author, world-class keynote speaker and respected futurist. He is regularly sought after for his insights into wealth creation, urban behavioural economics, demographic change and the future of Australia’s cities. Just as importantly, he’s still an active property investor himself.
The businesses Sam has helped build reflects his philosophy. What began in 2003 from humble beginnings has grown into an international organisation operating across three countries with more than 100 property professionals. Despite the growth, he’s never been the stereotypical leader. His leadership philosophy remains centred on people before profits, culture above everything else, and the belief that the best way to predict the future is to build it.
Spend a day with Sam and you’ll quickly discover why his audiences keep coming back. Sharp, curious and refreshingly contrarian, he’s an urban property explorer at heart—constantly walking neighbourhoods, meeting people, studying places and searching for the subtle shifts that quietly change the game. More than 310 podcast episodes later, he’s still finding them. His presentations resonate because they’re grounded in experience, not hype.
“My not-so-secret mission is to inspire change for people and businesses obsessed with property and urbanity—and help them win in a disruptive world.”
